Business Meetings
 

The course is available exclusively in English

 

Why is this course important for you and your team?

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This course helps you develop the skills that open the door to long-term partnerships and consistent sales results. We teach not just “how to speak persuasively,” but how to build trust, use proven negotiation methodologies, and find solutions that benefit both sides.

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Who this course is for:

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• Sales managers who regularly conduct business meetings and presentations

• Department and team leaders who negotiate with clients and partners

• Business communication specialists who want to enhance the professionalism of their company presentations

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About the course:

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The course combines theory, practical work, and real B2B sales cases to help you achieve results in every conversation. The format includes self-paced learning or interactive trainer-led sessions, negotiation simulations, and test assignments.

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What will you learn?

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• Prepare and plan meetings strategically — how to create a structured plan, align expectations, and make a strong first impression

• Ask effective questions — situational, qualifying, and clarifying (using the BANT method) to uncover the client's true needs

• Present arguments and guide the conversation — how to build a value proposition and successfully close deals

• Adapt to cross-cultural communication — how to adjust your communication style to the partner’s culture and avoid misunderstandings in international negotiations

• Practice skills in real scenarios — negotiation simulations and test assignments with constructive feedback

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Results and expected outcomes:

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After the course, you will be able to prepare for and conduct a structured meeting with an international client, identify and synthesize client needs, position your solution persuasively, and negotiate favorable terms. You will also receive a set of ready-to-use scripts and a meeting preparation checklist.

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